Simon Willison’s Weblog

Missed opportunity

8th April 2004

Apple are missing out on a huge opportunity. I’ve bought 198 songs through the iTunes music store now, and iTunes has access to the other music that I’ve imported from my own CD collection. I want to discover new music—why doesn’t iTunes look at what I listen to, match it against buying habits tracked through the store and give me an Amazon style “people who like the music you listen to also liked...”. Privacy concerns could be avoided by having the recommendation feature off by default—I’d turn it on in a heart-beat.