http://simonwillison.net/2011-03-17T17:39:00+00:00Simon Willison2011-03-17T17:39:00+00:002011-03-17T17:39:00+00:00https://simonwillison.net/2011/Mar/17/your/#atom-tag

<p><strong><a href="http://googlecode.blogspot.com/2011/03/your-web-half-second-sooner.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A blogspot%2FDcni %28Google Code Blog%29">Your Web, Half a Second Sooner</a></strong></p> Google AdSense now serves a tiny bit of JavaScript that loads everything else in a dynamically populated iframe, thus avoiding blocking the rest of the page load. It’s about time online advertising providers started taking page performance seriously. <p>Tags: <a href="https://simonwillison.net/tags/adsense">adsense</a>, <a href="https://simonwillison.net/tags/advertising">advertising</a>, <a href="https://simonwillison.net/tags/performance">performance</a>, <a href="https://simonwillison.net/tags/recovered">recovered</a></p>

2008-03-04T04:34:08+00:002008-03-04T04:34:08+00:00https://simonwillison.net/2008/Mar/4/clicks/#atom-tag

<p><strong><a href="http://www.skrenta.com/2008/02/the_real_reason_googles_clicks.html">The real reason Google&#x27;s clicks are flat</a></strong></p> Rich Skrenta explains that Google’s recent reduction of the clicable area in Adsense ads, while reducing click-throughs by 60%, will eventually balance out due to non-accidental click-throughs being worth more to advertisers. <p>Tags: <a href="https://simonwillison.net/tags/adsense">adsense</a>, <a href="https://simonwillison.net/tags/clickthroughs">clickthroughs</a>, <a href="https://simonwillison.net/tags/google">google</a>, <a href="https://simonwillison.net/tags/rich-skrenta">rich-skrenta</a></p>