<?xml version="1.0" encoding="utf-8"?>
<feed xml:lang="en-us" xmlns="http://www.w3.org/2005/Atom"><title>Simon Willison's Weblog: advertising</title><link href="http://simonwillison.net/" rel="alternate"/><link href="http://simonwillison.net/tags/advertising.atom" rel="self"/><id>http://simonwillison.net/</id><updated>2021-01-31T18:00:49+00:00</updated><author><name>Simon Willison</name></author><entry><title>Quoting Tim Cook</title><link href="https://simonwillison.net/2021/Jan/31/tim-cook/#atom-tag" rel="alternate"/><published>2021-01-31T18:00:49+00:00</published><updated>2021-01-31T18:00:49+00:00</updated><id>https://simonwillison.net/2021/Jan/31/tim-cook/#atom-tag</id><summary type="html">
    &lt;blockquote cite="https://www.inc.com/justin-bariso/tim-cook-may-have-just-ended-facebook.html"&gt;&lt;p&gt;Technology does not need vast troves of personal data stitched together across dozens of websites and apps in order to succeed. Advertising existed and thrived for decades without it, and we're here today because the path of least resistance is rarely the path of wisdom.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p class="cite"&gt;&amp;mdash; &lt;a href="https://www.inc.com/justin-bariso/tim-cook-may-have-just-ended-facebook.html"&gt;Tim Cook&lt;/a&gt;&lt;/p&gt;

    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/apple"&gt;apple&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/privacy"&gt;privacy&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/><category term="apple"/><category term="privacy"/></entry><entry><title>Quoting Josh Marshall</title><link href="https://simonwillison.net/2018/Apr/9/josh-marshall/#atom-tag" rel="alternate"/><published>2018-04-09T15:16:56+00:00</published><updated>2018-04-09T15:16:56+00:00</updated><id>https://simonwillison.net/2018/Apr/9/josh-marshall/#atom-tag</id><summary type="html">
    &lt;blockquote cite="https://talkingpointsmemo.com/edblog/data-lords-the-real-story-of-big-data-facebook-and-the-future-of-news"&gt;&lt;p&gt;So Fishing Times’s ad department is selling access to the prime Fishing Times readership. But the Data Lords can say, ‘we can show your ad just to Fishing Times readers when they’re on Facebook, or on some meme site, on the Times or TPM or really anywhere.’ Because the Data Lords have the data and they can track and target you. The publication’s role as the gatekeeper to an audience is totally undercut because the folks who control the data and the targeting can follow those readers anywhere and purchase the ads at the lowest price.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p class="cite"&gt;&amp;mdash; &lt;a href="https://talkingpointsmemo.com/edblog/data-lords-the-real-story-of-big-data-facebook-and-the-future-of-news"&gt;Josh Marshall&lt;/a&gt;&lt;/p&gt;

    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/></entry><entry><title>Quoting Josh Marshall</title><link href="https://simonwillison.net/2018/Feb/25/josh-marshall/#atom-tag" rel="alternate"/><published>2018-02-25T16:03:34+00:00</published><updated>2018-02-25T16:03:34+00:00</updated><id>https://simonwillison.net/2018/Feb/25/josh-marshall/#atom-tag</id><summary type="html">
    &lt;blockquote cite="https://talkingpointsmemo.com/edblog/a-note-on-tpm-its-past-and-its-future"&gt;&lt;p&gt;Publishing history has various examples of advertising-only business models. But they are very much the exception. They mainly exist when there are near monopoly barriers to entry into the market which allow publishers to command and defend robust ad rates.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p class="cite"&gt;&amp;mdash; &lt;a href="https://talkingpointsmemo.com/edblog/a-note-on-tpm-its-past-and-its-future"&gt;Josh Marshall&lt;/a&gt;&lt;/p&gt;

    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/></entry><entry><title>Your Web, Half a Second Sooner</title><link href="https://simonwillison.net/2011/Mar/17/your/#atom-tag" rel="alternate"/><published>2011-03-17T17:39:00+00:00</published><updated>2011-03-17T17:39:00+00:00</updated><id>https://simonwillison.net/2011/Mar/17/your/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://googlecode.blogspot.com/2011/03/your-web-half-second-sooner.html?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A blogspot%2FDcni %28Google Code Blog%29"&gt;Your Web, Half a Second Sooner&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Google AdSense now serves a tiny bit of JavaScript that loads everything else in a dynamically populated iframe, thus avoiding blocking the rest of the page load. It’s about time online advertising  providers started taking page performance seriously.


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/adsense"&gt;adsense&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/performance"&gt;performance&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/recovered"&gt;recovered&lt;/a&gt;&lt;/p&gt;



</summary><category term="adsense"/><category term="advertising"/><category term="performance"/><category term="recovered"/></entry><entry><title>Quoting blue_beetle on MetaFilter</title><link href="https://simonwillison.net/2010/Aug/27/userdriven/#atom-tag" rel="alternate"/><published>2010-08-27T12:58:00+00:00</published><updated>2010-08-27T12:58:00+00:00</updated><id>https://simonwillison.net/2010/Aug/27/userdriven/#atom-tag</id><summary type="html">
    &lt;blockquote cite="http://www.metafilter.com/95152/Userdriven-discontent#3256046"&gt;&lt;p&gt;If you are not paying for it, youâ€™re not the customer; youâ€™re the product being sold.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p class="cite"&gt;&amp;mdash; &lt;a href="http://www.metafilter.com/95152/Userdriven-discontent#3256046"&gt;blue_beetle on MetaFilter&lt;/a&gt;&lt;/p&gt;

    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/recovered"&gt;recovered&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/userdrivencontent"&gt;userdrivencontent&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/><category term="recovered"/><category term="userdrivencontent"/></entry><entry><title>Vintage Ad Browser</title><link href="https://simonwillison.net/2010/Jan/6/vintage/#atom-tag" rel="alternate"/><published>2010-01-06T09:04:33+00:00</published><updated>2010-01-06T09:04:33+00:00</updated><id>https://simonwillison.net/2010/Jan/6/vintage/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.vintageadbrowser.com/"&gt;Vintage Ad Browser&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Fantastic. 100,000+ vintage advertisements scanned and organised by date and topic, going all the way back to the 1840s and covering every decade in between. An absolute gold mine.


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/ads"&gt;ads&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/archive"&gt;archive&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/design"&gt;design&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/history"&gt;history&lt;/a&gt;&lt;/p&gt;



</summary><category term="ads"/><category term="advertising"/><category term="archive"/><category term="design"/><category term="history"/></entry><entry><title>A Year Later, AOL Is Contemplating A Bebo Sale</title><link href="https://simonwillison.net/2009/Jan/27/bebo/#atom-tag" rel="alternate"/><published>2009-01-27T18:13:11+00:00</published><updated>2009-01-27T18:13:11+00:00</updated><id>https://simonwillison.net/2009/Jan/27/bebo/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.techcrunch.com/2009/01/27/a-year-later-aol-is-contemplating-a-bebo-sale/"&gt;A Year Later, AOL Is Contemplating A Bebo Sale&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Ignore the headline and read the actual article—Mike Butcher’s description of how Bebo targeted old fashioned TV advertising agencies while other social networks ignored them completely is riveting.


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/agencies"&gt;agencies&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/aol"&gt;aol&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/bebo"&gt;bebo&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/mike-butcher"&gt;mike-butcher&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/><category term="agencies"/><category term="aol"/><category term="bebo"/><category term="mike-butcher"/></entry><entry><title>Quantcast top 100 US sites</title><link href="https://simonwillison.net/2007/Dec/23/quantcast/#atom-tag" rel="alternate"/><published>2007-12-23T09:43:00+00:00</published><updated>2007-12-23T09:43:00+00:00</updated><id>https://simonwillison.net/2007/Dec/23/quantcast/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.quantcast.com/top-sites-1"&gt;Quantcast top 100 US sites&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
The vast majority of the top 100 attract a more female than male audience. Digg is one notable exception.

    &lt;p&gt;&lt;small&gt;&lt;/small&gt;Via &lt;a href="http://andrewchen.typepad.com/andrew_chens_blog/2007/12/youre-not-avera.html"&gt;Andrew Chen&lt;/a&gt;&lt;/small&gt;&lt;/p&gt;


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/demographics"&gt;demographics&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/digg"&gt;digg&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/quantcast"&gt;quantcast&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/><category term="demographics"/><category term="digg"/><category term="quantcast"/></entry><entry><title>Apple UK Get a Mac ads</title><link href="https://simonwillison.net/2007/Jan/29/apple/#atom-tag" rel="alternate"/><published>2007-01-29T04:27:12+00:00</published><updated>2007-01-29T04:27:12+00:00</updated><id>https://simonwillison.net/2007/Jan/29/apple/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.apple.com/uk/getamac/"&gt;Apple UK Get a Mac ads&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Totally awesome, they’re using Mitchell and Webb. Not sure how much Mac users will want to be associated with Jeremy from Peep Show though...


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/apple"&gt;apple&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/mitchell-and-webb"&gt;mitchell-and-webb&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/peepshow"&gt;peepshow&lt;/a&gt;&lt;/p&gt;



</summary><category term="advertising"/><category term="apple"/><category term="mitchell-and-webb"/><category term="peepshow"/></entry><entry><title>The return of the Spong Monkeys</title><link href="https://simonwillison.net/2004/Feb/4/spongMonkeys/#atom-tag" rel="alternate"/><published>2004-02-04T06:12:57+00:00</published><updated>2004-02-04T06:12:57+00:00</updated><id>https://simonwillison.net/2004/Feb/4/spongMonkeys/#atom-tag</id><summary type="html">
    &lt;p&gt;Via &lt;a href="http://www.meyerweb.com/eric/thoughts/200402.html#d03" title="Love, Feline Style"&gt;Eric Meyer&lt;/a&gt;, at least I'm not the only one selling out. Joel Veitch's infamous &lt;a href="http://www.rathergood.com/moon_song/"&gt;Spong Monkeys&lt;/a&gt; can now be seen in two TV ads for Quiznos sandwhiches: &lt;a href="http://www.quiznos.com/images/WeLoveTheSubs.mov"&gt;We love the subs&lt;/a&gt; and &lt;a href="http://www.quiznos.com/images/Coupon.mov"&gt;Take a buck off&lt;/a&gt; (Quicktime movies). It's nice to see such awesome and uniquely British talent recognised at a global level.&lt;/p&gt;
    
        &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/advertising"&gt;advertising&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/eric-meyer"&gt;eric-meyer&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/joel-veitch"&gt;joel-veitch&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/quiznos"&gt;quiznos&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/spongmonkeys"&gt;spongmonkeys&lt;/a&gt;&lt;/p&gt;
    

</summary><category term="advertising"/><category term="eric-meyer"/><category term="joel-veitch"/><category term="quiznos"/><category term="spongmonkeys"/></entry></feed>