<?xml version="1.0" encoding="utf-8"?>
<feed xml:lang="en-us" xmlns="http://www.w3.org/2005/Atom"><title>Simon Willison's Weblog: clickthroughs</title><link href="http://simonwillison.net/" rel="alternate"/><link href="http://simonwillison.net/tags/clickthroughs.atom" rel="self"/><id>http://simonwillison.net/</id><updated>2008-03-04T04:34:08+00:00</updated><author><name>Simon Willison</name></author><entry><title>The real reason Google's clicks are flat</title><link href="https://simonwillison.net/2008/Mar/4/clicks/#atom-tag" rel="alternate"/><published>2008-03-04T04:34:08+00:00</published><updated>2008-03-04T04:34:08+00:00</updated><id>https://simonwillison.net/2008/Mar/4/clicks/#atom-tag</id><summary type="html">
    
&lt;p&gt;&lt;strong&gt;&lt;a href="http://www.skrenta.com/2008/02/the_real_reason_googles_clicks.html"&gt;The real reason Google&amp;#x27;s clicks are flat&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;
Rich Skrenta explains that Google’s recent reduction of the clicable area in Adsense ads, while reducing click-throughs by 60%, will eventually balance out due to non-accidental click-throughs being worth more to advertisers.


    &lt;p&gt;Tags: &lt;a href="https://simonwillison.net/tags/adsense"&gt;adsense&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/clickthroughs"&gt;clickthroughs&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/google"&gt;google&lt;/a&gt;, &lt;a href="https://simonwillison.net/tags/rich-skrenta"&gt;rich-skrenta&lt;/a&gt;&lt;/p&gt;



</summary><category term="adsense"/><category term="clickthroughs"/><category term="google"/><category term="rich-skrenta"/></entry></feed>