http://simonwillison.net/2010-06-17T10:32:00+00:00Simon Willison2010-06-17T10:32:00+00:002010-06-17T10:32:00+00:00https://simonwillison.net/2010/Jun/17/copy/#atom-tag

<p><strong><a href="http://www.mcsweeneys.net/links/lists/27lacher.html">Great Literature Retitled To Boost Website Traffic</a></strong></p> “7 Awesome Ways Barnyard Animals Are Like Communism”. <p><small></small>Via <a href="http://delicious.com/jacobian/mcsweeneys+seo">Jacob Kaplan-Moss</a></small></p> <p>Tags: <a href="https://simonwillison.net/tags/copy">copy</a>, <a href="https://simonwillison.net/tags/funny">funny</a>, <a href="https://simonwillison.net/tags/seo">seo</a>, <a href="https://simonwillison.net/tags/recovered">recovered</a>, <a href="https://simonwillison.net/tags/awful">awful</a>, <a href="https://simonwillison.net/tags/headlines">headlines</a></p>

2009-07-15T10:43:38+00:002009-07-15T10:43:38+00:00https://simonwillison.net/2009/Jul/15/copy/#atom-tag

<p><strong><a href="http://dustincurtis.com/you_should_follow_me_on_twitter.html">You should follow me on Twitter</a></strong></p> Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”. <p>Tags: <a href="https://simonwillison.net/tags/ab-testing">ab-testing</a>, <a href="https://simonwillison.net/tags/buckettesting">buckettesting</a>, <a href="https://simonwillison.net/tags/copy">copy</a>, <a href="https://simonwillison.net/tags/dustin-curtis">dustin-curtis</a>, <a href="https://simonwillison.net/tags/twitter">twitter</a></p>

2009-01-12T22:28:27+00:002009-01-12T22:28:27+00:00https://simonwillison.net/2009/Jan/12/java/#atom-tag

<p><strong><a href="http://www.joelonsoftware.com/items/2009/01/12.html">&quot;By installing Java, you will be able to experience the power of Java&quot;</a></strong></p> Wow, that’s some bad copy. <p>Tags: <a href="https://simonwillison.net/tags/copy">copy</a>, <a href="https://simonwillison.net/tags/copywriting">copywriting</a>, <a href="https://simonwillison.net/tags/java">java</a>, <a href="https://simonwillison.net/tags/joel-spolsky">joel-spolsky</a>, <a href="https://simonwillison.net/tags/sun">sun</a></p>